Plenty Super High Oleic Safflower Oil has won “Best Oil” award, Healthy Food Guide Magazine Awards, 2023.
May 2023 * 2 MINS
(Image: Plenty Foods managing director Josh Gadischke is confident Plenty Foods’ new high oleic safflower oil will be a winner for his company)
Kingaroy-based Plenty Foods has released a super high oleic safflower oil, the first food product to be made using Super High Oleic safflower seeds grown exclusively in Australia.
The safflower varieties, developed by the CSIRO and Grains Research and Development Corporation, are grown in Queensland, NSW, Victoria, South Australia and Western Australia.
Plenty Foods owner Josh Gadischke said the ground-breaking oil made from the seeds would shake up the $920 million edible oil category.
The company extracts the oil naturally with state-of-the-art presses that use pressure and heat. This specialised processing line is the result of a $7 million investment to create Australia’s leading seed and nut oil facility.
“It takes a little more time than other methods, but it doesn’t use any chemicals. Creating a high-quality oil naturally is important to us as a company and we know it matters to our customers too,” Josh said.
“As well as being chemical-free, the process creates no waste by-products and even the ‘cake’ of the leftover seed husks is used to feed livestock.”
Plenty Safflower Oil has the highest proportion of oleic acid, a monounsaturated fatty acid, and the lowest amount of saturated fats, of all common cooking oils.
These qualities help to keep the oil stable at high cooking temperatures making it a healthy choice for frying, roasting, barbecuing, baking and everyday cooking.
Josh said the safflower oil would appeal to customers looking for a healthier, Australian made cooking oil for everyday use, as an alternative to imported rice bran oil.
“Given initial interest in the product and strong consumer conversion, we expect our safflower oil to be a $1.2 million product for Woolworths by the end of the year and grow steadily from there. We are confident the product will also help to lift our portfolio’s household penetration from 1.5 percent to more than 5 percent.
“Our sales data tells us that once people try our safflower oil, they stay with it.
“We believe Australian households will grow to love this high-quality, homegrown alternative to the imports commonly available.”
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You can find out more about Safflower oil here.
